In the realm of luxury SUVs, the Rolls Royce Cullinan has long been a symbol of opulence and prestige. However, for those who seek the same level of sophistication at a fraction of the price, Toyota has introduced its game-changing Century SUV. Priced at a mere 1/7th of the Rolls Royce Cullinan, this vehicle promises an enticing blend of style, technology, and affordability.
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Potential Arrival of Toyota Century SUV in India
Toyota and Lexus have consistently brought their international models to the Indian market shortly after their global launches. For instance, the Vellfire and the upcoming Lexus LM MPV are notable examples. If this pattern continues, there is a possibility that Toyota might introduce the Century SUV in India to attract potential luxury SUV buyers away from brands such as Range Rover and Mercedes-Maybach.
Toyota Century Price In India:
Current Japan Price:
- The Toyota Century SUV is currently priced at JPY 25,000,000 in Japan, which roughly translates to:
- INR 1.41 Crore using current exchange rates (as of Dec 2023).
- INR 1.2 Crore based on older reports.
Estimated India Price:
- INR 2.6 Crore (ex-showroom) is the most common estimate for the expected price of the Toyota Century SUV if launched in India.
- Some reports suggest a slightly higher price of around INR 3 Crore.
To delve into comprehensive information about the Toyota Century, feel free to explore our detailed article.
Exterior Elegance
Design Inspired by Legends
Toyota’s Century SUV borrows design cues from automotive legends, presenting a striking aesthetic reminiscent of the Rolls Royce Cullinan and elements from Genesis cars, Hyundai’s luxury division.
Front Fascia:
The front end of the Century SUV showcases dual-part headlights, each housing two LEDs, resulting in a mesmerizing four-LED function in a single headlight. The design language echoes Genesis cars, with a squared-off grille adorned by the Finix logo, marking its hybrid nature. The sporty bumper below, with three prominent air intakes, exudes an aura of power.
Dual-Tone Theme and Alloys
Available in a dual-tone theme, the Century SUV allows customization of the upper and lower body colors. The sides reveal a striking resemblance to the Rolls Royce Cullinan, boasting 22-inch multi-spoke alloys with the Finix logo at the center. The lower body features a distinctive greyish strip, accentuating its dual-tone theme.
Imitation or Innovation?
The rear design mirrors the Rolls Royce Cullinan, showcasing dual-split long tail-lights and a dual-tone theme in the bumper. The slanting D pillar, akin to the Cullinan, adds to the overall elegance.
Size and Power Dynamics
Deceptive Dimensions
Despite initial impressions of compactness, the Century SUV is a colossal vehicle, measuring 5.2 meters in length, 2 meters in width, and boasting a 3-meter wheelbase—nearly rivaling the Rolls Royce Cullinan in size.
Unorthodox Engine Choice
Toyota’s decision to equip the Century SUV with a 3.5L Hybrid V6 engine raises eyebrows. With 400HP, the vehicle embraces hybrid technology, offering an electric-only range of 69km and an impressive fuel efficiency of 25-30km per liter when driven smoothly.
Interior Innovations
Dual-Door Revelation
The interior of the Century SUV challenges conventions with its dual-door design. The rear doors can be opened conventionally or slid back with a button, providing a unique and practical entry experience.
Plush Seating and Technological Marvels
Inside, the dashboard features a multi-layer effect, housing a 10-inch horizontal screen and a digital instrument cluster. The four-spoke steering wheel, adorned with the Finix logo, incorporates plastic buttons for added functionality.
Rear Haven of Luxury
The rear of the Century SUV is a haven of luxury, boasting two captain seats separated by a spacious divider. A plethora of features includes reclining back seats, two screens, a refrigerator, and electro-chronic glasses for privacy—an unparalleled experience for passengers.
However, a notable omission is the absence of footrests in front of the rear seats, slightly diminishing the overall luxury experience.
Limited Availability
Currently, the Century SUV is exclusively available in Japan, with a base volume of 30 units per month. Prospective buyers outside Japan can place orders, anticipating delivery the following month.
In conclusion, the Toyota Century SUV emerges as a compelling alternative to the Rolls Royce Cullinan, marrying affordability with luxury. Despite some unconventional choices in design and engine selection, the Century SUV offers a unique and captivating driving experience. Whether it will truly compete with the giants in the luxury SUV market remains to be seen, but its distinct features make it a noteworthy contender.
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