As the automotive industry gears up for the electric age, car companies are rebranding and repositioning themselves to stay relevant in the changing landscape. Peugeot, a renowned name in the automotive world, is making one of the most significant rebrands, and at the forefront of this transformation is the all-new Peugeot 308 GT. This model not only showcases the brand’s redesigned logo featuring an ornate lion’s head, reminiscent of its past, but also signals Peugeot’s ambition to compete in the top echelons of the automotive market.
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Price of Peugeot 308 GT:
| Variant | Price (Before On-Road Costs) |
|---|---|
| Peugeot 308 GT | $43,990 |
| Peugeot 308 GT Premium | $48,990 |
| Peugeot 308 GT Premium Wagon | $50,490 |
When it comes to premium offerings, price often becomes a defining factor. In Australia, the Peugeot 308 GT comes in two hatchback variants: the GT and the GT Premium. The former starts at $43,990, while the latter, the GT Premium, is priced at $48,990, both before on-road costs. Additionally, Peugeot is reintroducing the 308 wagon in the new generation, available exclusively in the GT Premium trim for $50,490. Furthermore, an exciting addition to the lineup is the flagship 308 GT Sport Plug-in Hybrid hatchback, expected to join the range in 2023.
Space Considerations
Despite the premium feel, the Peugeot 308 GT has its limitations in terms of space. The rear seats may feel cramped due to the car’s compact dimensions, and the absence of a rear center armrest may inconvenience rear passengers. However, the GT Premium hatch offers an impressive boot space of 384/1295 liters (rear seats up/down, respectively), while the GT hatch and GT Premium wagon provide even more room at 412/1323 liters and 608/1634 liters, respectively.
| Specification | Peugeot 308 GT |
|---|---|
| Engine | 1.6L Turbocharged |
| Power Output | 165 kW (221 hp) |
| Torque | 300 Nm (221 lb-ft) |
| Transmission | 8-speed Automatic |
| Drive Type | Front-Wheel Drive |
| Acceleration (0-100 km/h) | Approx. 7.3 seconds |
| Top Speed | Approx. 235 km/h |
| Fuel Efficiency (Combined) | 7.0 L/100km (33.6 mpg) |
| Length | 4,367 mm (171.9 in) |
| Width | 1,854 mm (73.0 in) |
| Height | 1,452 mm (57.2 in) |
| Wheelbase | 2,675 mm (105.3 in) |
| Curb Weight | Approx. 1,470 kg (3,241 lbs) |
| Seating Capacity | 5 |
| Cargo Capacity | 384/1,295 liters (rear seats up/down) |
Facing the Competition
With its premium positioning, the Peugeot 308 GT now competes against some of the leading names in the industry, such as the Audi A3 Sportback 35 TFSI, BMW 118i M Sport, and Mercedes-Benz A180, moving away from its previous competition with mainstream and affordable hatchbacks. This shift puts the new 308 in a territory once dominated by the 308 GTI model, which is not part of the current lineup.
These vehicles are competing with the 308 in terms of pricing and features.
- Cupra Leon V: Priced at $47,990 drive-away.
- Honda Civic VTi LX: Available at $47,200 drive-away.
- Skoda Scala Ambition: Priced at $41,490 drive-away.
- Volkswagen Golf 110TSI R-Line: Base price is $40,490 before on-roads, but the total drive-away cost is $45,143.
Aesthetics: A Class Apart
At first glance, the Peugeot 308 GT makes a lasting impression with its premium appearance. As the third generation to bear the numeric designation, the 308 boasts smart lines and a modern fascia design, making it a standout in its segment. The new logo, though a departure from Peugeot’s previous badge, adds a touch of uniqueness to the overall look. The Olivine Green shade further enhances the car’s allure, making it the most eye-catching choice among its competitors.
Elevating the Interior
Stepping inside the Peugeot 308 GT, passengers are welcomed by a cabin that exudes elegance and luxury. While incorporating some familiar touches from recent Peugeot designs, such as the high-mounted instrument cluster and flat-topped steering wheel, the overall presentation represents a significant step forward. The extensive use of Alcantara, mottled fabric surfaces, Nappa leather upholstery, and vibrant green contrast stitching elevates the cabin ambiance and sets it apart from German rivals.
Technological Marvels
Peugeot has equipped all 308 variants, including the GT, with impressive technology features. The standard package includes a 10.0-inch digital instrument cluster and a 10.0-inch infotainment touchscreen, but these are not your typical in-car displays. The ‘3D i-Cockpit’ display for the gauges projects information in genuine 3D, creating an immersive experience for the driver. Additionally, the infotainment system boasts a good array of customizations, a TomTom satellite navigation system with live traffic updates, and wireless Apple CarPlay and Android Auto functionality, all within easy reach of the driver.
Luxury Unparalleled
Opting for the Peugeot 308 GT Premium unlocks a whole new level of luxury. The model comes with heated massage seats for added comfort during drives, along with a heated steering wheel, ensuring a cozy experience even in colder weather. To enhance the driving experience further, the GT Premium is equipped with a premium 10-speaker Focal audio system. Furthermore, the Level 2 semi-autonomous driving capability makes every journey more enjoyable and safer.
The Unique Appeal of Quirkiness
While the Peugeot 308 GT’s cabin is undoubtedly premium, it also embraces a touch of quirkiness in its design. The small and oddly-shaped steering wheel, the stubby shifter resembling a toggle switch, and the angled and unusually-positioned screens add character to the interior. This departure from the typical layout in modern cars sets the 308 apart and makes it a truly distinctive driving experience, immersing the driver in a cabin that stands out from the crowd.
In Conclusion The Peugeot 308 GT represents a bold step forward for the brand, combining premium aesthetics, luxurious features, innovative technology, and a touch of quirkiness to create a truly unique driving experience. As Peugeot’s flagship model in its rebranding journey, the 308 GT competes fiercely in the upper echelons of the automotive market, challenging the established players with its distinctive charm and allure.
FAQs:
Q 1. Does the Peugeot 308 GT offer a hybrid option?
As of now, the 308 GT lineup includes the GT and GT Premium variants, with a flagship 308 GT Sport Plug-in Hybrid hatchback expected to join the range in 2023.
Q 2. How much does the Peugeot 308 GT Premium cost in Australia?
The Peugeot 308 GT Premium is priced at $48,990 before on-road costs in Australia.
Q 3. What sets the Peugeot 308 GT Premium apart from the GT model?
The GT Premium model boasts additional luxury features, such as heated massage seats, a heated steering wheel, and a premium 10-speaker Focal audio system.
Q 4. Does the Peugeot 308 GT feature wireless connectivity for smartphones?
Yes, the infotainment system in all Peugeot 308 variants, including the GT, supports wireless Apple CarPlay and Android Auto.
Q 5. Is the Peugeot 308 GT available in a wagon version?
Yes, Peugeot has reintroduced the 308 wagon in the new generation, available exclusively in GT Premium guise.
